SANYO ESSENTIALS　2018AW

SANYO ESSENTIALSからS.ESSENTIALSへとブランド名が変わり、新たに歩み始めた最初のコレクションである2018AWカタログ。三陽商会の“SPECIALTY”を体現するブランドとしての立ち位置を明確にするために、タグラインの制作を試みました。
2018SSカタログから紐解いてきた三陽商会の哲学と現代を結び、三陽商会が服づくりに込める想いを表現しています。

SANYO ESSENTIALS　2018AW

SANYO ESSENTIALS changed its brand name to S.ESSENTIALS. The first collection of their catalog that marks their first step with the new brand name was their 2018 AW Catalog. We had worked to clarify the positioning of the brand, which is Sanyo Shokai’s “SPECIALTY”-ness.
We have been working on the Sanyo Shokai’s catalogs since 2018 SS Catalog, we deeply understood about Sanyo Shokai’s philosophy. In the pamphlet Fukairi made, we had connected their philosophy with the present time, while expressing Sanyo Shokai’s passion for the creation of their clothes.

2018