井上仏壇 セールスプロモーションツール

蒔絵や金箔をふんだんに使い、高級仏壇の代名詞とも言われる彦根仏壇の製造を明治34年から手がける井上仏壇。専門的な技術を身につけた職人がそれぞれに行う工部七職の技術を活かしたウォッチワインダーを製作し、我々はパンフレットと映像製作を担当しました。
パンフレットにはウォッチワインダーの情報だけでなく、ものづくりを通して井上仏壇が培ってきた歴史や技術を表現、工部七職それぞれの技術を映像に収めました。結果として9本の映像と1冊のパンフレットを制作し、井上仏殿の基盤である彦根仏壇の技術を現代の商材を通して表現しました。

Designing of the Sales Promotion tools for Inoue Butsudan

The Inoue Butsudan (Buddhist altars) has been running the business since 1901 in creating the Hikone Butsudan, which is known as high-class Buddhist altars, using plenty of lacquer works and gold leaves. Each of the craftsmen with specialized skills through all seven engineering departments has crafted watch winders, for which we have designed the pamphlet and movies for the watch winders.
The pamphlet not only contains the information on the watch winders, but the detail on the history and the skills developed through the crafting of Inoue Butsudan are also included, as well as a movie explaining the skills that each of the seven engineering departments has. As a result, we produced nine videos and one pamphlet, expressing their technology of Hikone Butsudan, which is the foundation of Inoue Butsudan.

Client:

井上仏壇 / Inoue Butsudan

Creative direction, Copywriting :Akira Fukatsu

Photo :Ono Keisuke*

* = 社外

2017